MyPlate Trumps MyPyramid
industry is all about helping consumers make smart food
choices. In early June, USDA's Center for Nutrition and
Public Policy (CNPP) released a new graphic and set of
guidelines called MyPlate to help consumers make informed
decisions about what to eat.
This conceptual framework
replaces MyPyramid and provides helpful resources with tools
to put the Dietary Guidelines into action. MyPlate addresses
the government’s interest to reduce the incidence of obesity
and other related chronic conditions.
For food labelers, the "Style
Guide" is an important resource to ensure correct use of the
MyPlate icon. Key takeaways:
The MyPlate icon was created
to telegraph the main food groups: vegetables, fruits,
grains, protein and dairy.
When using the MyPlate icon
always keep the image intact including all
colors, type treatments, food group names, size
relationships and placement of elements.
The MyPlate icon can only be
reproduced according to exact specifications, including
guidelines for four-color printing.
To create focus on a food
group the relevant segment can be highlighted while
showing the other segments in an outlined format.
If using the MyPlate icon in
product promotion (including food labels) the following
statement must be included: "USDA does not endorse any
product, services or organizations."
Read the complete
Guide. For consumer information click the MyPlate
New Eng J Med article asks if
Nutrition Keys are "An Abuse of Trust by the
QAI announces new program
Lawsuit to stop
labeling HFCS as "corn sugar" gains
Corn Refiners Association
says "no meaningful difference" between HFCS &
FDA seizure action on
dietary supplements with disease claims
Food Labeling and
Standards of Identity: state
exemption from federal preemption
Food Label Community
for a discussion of the news
From the Archive
USDA gives guidance on MyPyramid for Food Labels