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The Client
A marketing/package designer working for a U.S.
food importer needed to create labels for
foreign foods that complied with FDA regulations
so that they could be successfully marketed in
the U.S. |
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The Challenge
The new confectionary products, imported from
Europe, required specific nutrition/content
labeling. In addition, their small package sizes
required modified Nutrition Facts panels.
Sorting through the many options for what is
acceptable based on package dimensions is not
only complicated, but creates risk regarding
compliance with U.S. FDA regulations and
potentially detention at U.S. Customs. |
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The Solution
Food Consulting Company provided a team of
experts to help us "Americanize" the foreign
labels. They performed nutrition analysis,
included missing values on the Nutrition Facts
for nutrients that European labels do not
require, modified the Ingredient Statements, and
created the Nutrition Facts artwork according to
what is allowable for the specific package
dimensions. Importantly, the team reviewed the
ingredients to ensure no issues with food colors
and other additives not allowed in the U.S. To
complete the project, the team provided label
layout instructions for the package designer and
did the final label review prior to printing to
ensure 100% compliance. |
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The Results
This food importer was able to launch their
products on time and easily passed through
Customs and FDA inspections at the border,
setting the products up for success in the
retail market. The Food Consulting team was
involved at each step, performed their projects
on time and with flawless accuracy. |
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"Entering the
fast, confusing retail food market is a dark and
scary experience, but rest assured that the
experts at Food Consulting Company can help
guide you every step of the way. I cannot
imagine going to market without the Food
Consulting group on your team."
Daniel R. Hughes, President,
OPTIMideas
Marketing Services Firm
for International Food Importer
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